SIZING / MAKE YOUR BUSINESS STRATEGY MORE EFFICIENT
Create your own methodology in advance to eliminate risks.
PHASE 1
SIZING OF YOUR PROJECT
When to use it. At the beginning of any investment.
This product allows you to have a financial supposition that contemplates sole investments, operative expenses, registration costs, required equipment and marketing proposals.
Expected Peq calculation, determining the time, required investment and the ROI. This product contemplates a basic benchmarking to limit the scenarios to reality.
Deliverables: 1. Estimated business case to create an investment idea. 2. Minimum sales required to reach the Peq 3. Benchmarking of the competition 4. Estimated cash flow with a basic launching proposal
WHEN TO USE IT? AT THE BEGINNING OF ANY INVESTMENT.
PHASE 2 SIZING OF YOUR SALES FORCE / LOCATION OF THE SAME / LIST OF PRESCRIBING SURGEONS.
This product is a detailed tool allowing you to know how things are going since the initiation of the project or during the development of the Marketing strategy.
Measure your sales force according to the specialty. With a database property of Quintiles IMS® the desired specialty is extracted obtaining the prescription curves, follow-up strategy and return flow.
Deliverables: 1. Scenario adapted to the minimum size, optimum size and maximum size reality of the sales force, which provides an answer for the commercial writ.
A database is available for all specialties, including nutritionists - nurses.
Locate your sales force This tool, property of IMS®, allows to know the most profitable geographic zone for the project.
For this, work capacity, frequency, distances to work, geographic limitations are considered. This tool is of great help to locate the sales forces at the most adequate place to start.
Deliverables: 1. Proposal of a suggested sales force location (city and state), assigning routes to each team.
WHEN TO USE IT? THE FIRST DAY AFTER AL LAUNCHING
PHASE 3 DEFINITION OF PERSON TO VISIT BY BRICK
This tool, property of Quintiles IUS, allows to prioritize the potential prescribing surgeons, according to brick, in the geographic zone of the highest potential.
We consider a detailed benchmark to avoid saturation of the geographic zones by direct competition.
Deliverables: 1. Prescribing surgeons per territory. 2. List of recommended products with a major potential 3. Define brick according to: a. Selected sales structure b. Geographic location
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