This product is considered basic to take the first step.
In many occasions the classification seems to be simple and obvious, but it is important to get all the benefits in the
registration process allowing you to achieve the business plan of each company.
In order to make a correct classification PSU needs to know:
• Product formulation
• Original labeling and desired intention in the labeling for Mexico.
• Advertising plan intention
• Marketing strategy and channel
• Proposed final consumer price
With this information PSU makes a personalized assessment allowing the customer to get the desired benefits. In some
occasions the product may be focused in two or more categories, which allows our partner to take decisions based on
its budget and launching schedules.